Meta Ships First Own-Brand Glasses at $299 With On-Device "Muse Spark" AI
Meta + EssilorLuxottica launched in-house Meta Glasses (Jun 23, 2026): Adventurer/Fury $299, Kylie edition $399; first with on-device Muse Spark AI; 8+ hr battery (40 hr case); Ray-Ban/Oakley branding dropped.
TL;DR — Jun 23, 2026: Meta + EssilorLuxottica launch own-brand "Meta Glasses" — Adventurer/Fury $299, Kylie "Starfire" edition $399; 26 SKUs, prescription-ready; first with on-device Muse Spark AI; 8+ hr battery + 40 hr case. Ray-Ban/Oakley branding dropped.
Meta moves from licensed-brand eyewear to first-party.
Lineup
| Model | Price | Style | Notable |
|---|---|---|---|
| Meta Adventurer | $299 | Slim, square | Lightest frame |
| Meta Fury | $299 | Bold, rectangular | Larger build |
| Meta Glasses by Kylie (Starfire) | $399 | Round, Y2K | Kylie Jenner collab; custom AI voice |
All three: on-device Muse Spark AI, 8+ hr battery (40 hr from the case), open-ear speakers, camera, no display, prescription-ready.
Signal
- Branding: first glasses with no Ray-Ban/Oakley naming (EssilorLuxottica still manufactures). Distribution: Meta.com, Best Buy, Amazon, LensCrafters, Sunglass Hut.
- AI: Muse Spark on-device; live translation +14 languages (Korean, Mandarin, Hindi, Japanese).
- Andrew Bosworth, CTO, Meta: the in-house line "hopefully expands the aperture a little bit." Source: TechCrunch, Gizmodo.
FAQ
Price?
$299 (Adventurer/Fury) / $399 (Kylie).
What's new vs Ray-Ban Meta?
Own-brand, cheaper entry, on-device Muse Spark AI.
Battery?
8+ hr + 40 hr case.
Display?
None — open-ear audio + camera, prescription-ready.
Sources: TechCrunch, Engadget, Gizmodo, Meta newsroom.
Image: CCadio, CC BY 4.0, via Wikimedia Commons (prior-gen Ray-Ban Meta shown).
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