Korea’s New Beef-Tallow Ramyun: Samyang 1963 and Jjareureu, Against Shin Ramyun
Samyang revived the frying fat at the centre of the 1989 scandal it was acquitted of, and sold 7 million units in a month at double the usual price. Launch dates, prices, the no-drain jjajang method, the reported reception figures, and where it sits against Shin Ramyun.