Bio Ionic Brings Its Jade Hot Tools to 1,500 Ulta Stores
Bio Ionic launched its limited-edition Jade Dream hot-tools collection into 1,500 Ulta Beauty stores, the first time the jade colorway has left direct and pro channels.
TL;DR — Bio Ionic launched its limited-edition Jade Dream hot-tools collection into 1,500 Ulta Beauty stores — the first time the jade colorway has left the brand’s direct and professional channels — with prices from $163 to $326.
Professional hair tools rarely leave the salon channel. Bio Ionic just moved its most recognizable colorway onto mass-prestige shelves.
The launch
Bio Ionic partnered with Ulta Beauty on the limited-edition Jade Dream collection, rolling into 1,500 Ulta doors plus Ulta.com and Bioionic.com. It is the first time the jade colorway has left the brand’s direct-to-consumer and professional channels.
| Product | Price |
|---|---|
| 10X Dryer | $326 |
| 10X Styler | $262 |
| Long Barrel Curling Iron | $163 |
What they said
The collection brings the brand’s signature jade finish to a far wider audience than its professional and direct channels reach. — attributed to Samantha Farley, Director, Bio Ionic
Why it matters
- Pro brands need scale. Salon-channel tools increasingly chase mass-prestige distribution to grow.
- Colorway as product. Releasing a previously exclusive finish is a low-cost way to create a launch moment.
- Ulta as kingmaker. A 1,500-door rollout materially changes a tools brand’s reach overnight.
FAQ
What is the Bio Ionic Jade Dream collection?
A limited-edition hot-tools collection launched into 1,500 Ulta Beauty stores plus Ulta.com and Bioionic.com on August 23, 2026, featuring the 10X Dryer ($326), 10X Styler ($262) and Long Barrel Curling Iron ($163).
Why is this launch significant for Bio Ionic?
It is the first time the brand’s jade colorway has been sold outside its direct-to-consumer and professional salon channels, giving a pro-focused tools brand mass-prestige distribution across 1,500 doors.
Sources
- PR Newswire — Bio Ionic partners with Ulta Beauty on Jade Dream collection
- GeneOnline — Bio Ionic launches Jade Dream collection at Ulta Beauty
Image: “An Ulta Beauty retail store in Forestville, Maryland” by Harrison Keely, CC BY 4.0, via Wikimedia Commons.
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